quarter sales dazzling! FAW Jiefang 2025 welcomes the "good start"
the beginning of 2025, the industry media predicted that the commercial vehicle market is expected to return to the growth track this year, especially as the market situation improves, new energy, intelligence and overseas exports are expected to become an important starting point to promote the development of the industry. After a period of market "rain and shine" alternation, FAW Jiefang handed over a "high score" report card in the first quarter-not only continued to lead the domestic terminal market, new energy sales increased nearly four times over the same period last year, at the same time, the pace of overseas exports accelerated significantly.
According to Beidou data: in the first quarter of 2025, FAW liberation in the domestic heavy truck market with a 25.2 share of the industry's heavy truck terminal sales first! Among them, the liberation tractor market terminal share of 27.1; Truck market terminal share of 29.9; NG car market terminal share of 31.2, are ranked first in the industry. From January to March, the terminal sales of Jiefang's new energy products increased by 375.6 year-on-year, achieving leapfrog development; at the same time, Jiefang exported more than 10,000 vehicles in the first quarter, achieving a "good start" in the first quarter ".
"New Year greetings" plays the 2025 marketing prelude
the beginning of 2025, the liberation marketing system will innovate the marketing strategy with the "local atmosphere" of deep cultivation, realize the linkage of manufacturers and multi-bases, and jointly spread the liberation brand image. Taking advantage of the traditional opportunity of "liberating the new year" and sincerely celebrating the new year with seven generous gifts, the "new year" activity runs through before and after the spring festival. centering on the "pain points" of users buying cars, it introduces multiple courtesy such as car purchase extension, subscription discount, financial buffer, replacement of used cars, value-added services, etc., to "make a good start" for the sales volume of the new year ".
New Energy Unstoppable, First Quarter Sales Surge
the first quarter of this year, although the domestic market demand is weak, but the field of new energy "sudden rise", China's new energy commercial vehicles in the first quarter increased by 125.8. Jiefang seized the opportunity of new energy development, and the number of new energy vehicles in the first quarter increased nearly four times compared with the same period last year. In addition, in terms of ecological construction, Jiefang acted quickly: In January, it deepened strategic cooperation with Ningde Times. In the future, the two parties will efficiently integrate various advantageous resources, give play to their leading advantages in new energy commercial vehicle technology, and help Jiefang achieve leapfrog growth in the field of new energy. Just after the Lantern Festival in February, FAW Jiefang won a "big order" for new energy and carried out strategic cooperation with Gaolaopao New Energy Group to facilitate the 5000 to sign a contract for new energy vehicles. While contributing to the liberation of the industry's green transformation, it also laid a solid foundation for achieving a "good start" in the first quarter of 2025.
new products come out, help liberation sales record
spring, liberation insight into market demand changes in the product side of the full force. In February, FAW Jiefang's new JH6 was the first to come out. The model was fully upgraded from appearance to quality, and quickly opened the Spring Festival market with "high horsepower and smart driving. Liberation has launched three new JH6 cabs at one stroke-Zhixiang Edition, Zhizun Edition and Zhizun Edition extension, fully meeting the diverse needs of users. During the same period, FAW Jiefang Yingtu TIR 6 × 4 tractor was launched on the market. The product has the "five core" advantages of exclusive development, ultra-low fuel consumption, reliable quality, high safety and high comfort. It is committed to creating a new benchmark for cross-border logistics and creating business opportunities for the growth of cross-border trade. Following this, Jiefang 2025 Port Lead Products also showed their swords to the market -- J6L Row and a Half, J6L Row and a Half, and J6V SMART three new cars were launched simultaneously, covering all kinds of complex port transportation scenarios, leading port logistics to improve quality and efficiency. Once the new car was listed, it was favored by the "Greater Bay Area" port transportation market. FAW Jiefang and Shenzhen Container Transport Association reached a purchase agreement for 1000 units, which boosted Jiefang's sales.
J7 Rejuvenation Rights Released, Touching Service Upgraded
In addition to the breakthrough of product "hard power", the improvement of service "soft power" is also an important factor driving the outstanding performance of Jiefang in the first quarter. In March, FAW Jiefang J7 Huanxin Rights and Interests were officially launched-to provide rights and interests protection for users from the three dimensions of "purchase without worry", "use without worry" and "home without worry", leading the commercial vehicle industry to transform from "volume price" to "volume value. Specifically, it includes: exclusive financial scheme to help drivers buy cars easily and improve the starting point of customers' operation; The schemes of vehicle warranty, suspension compensation, energy saving and consumption reduction will help users save money economically. At the same time, liberation provides J7 users with family protection, safety protection and asset protection, and practices the help and care for drivers.
Overseas market spread good news, accelerate the process of globalization
This year, FAW Jiefang has "going out" with the strategy of "localized manufacturing + scenario-based products" to accelerate the process of globalization. It is reported that in the first quarter, the overseas market sold more than 12000 vehicles, especially in March, when the overseas market was well reported: FAW Jiefang signed a contract with Australian dealers to jointly develop the Australian commercial vehicle market; During the same period, Liberation signed a 2000-unit cooperation agreement with Indonesia's GMM Company. In addition, Jiefang Tiger VH has become the first single model in the history of FAW Jiefang's market segment to exceed 2000 vehicles, showing its strong product strength and market adaptability. FAW Jiefang gives full play to its own advantages, expands its overseas "circle of friends", and through sincere cooperation with global partners, accelerates the formation of new sales and profit growth poles, and strides forward in the process of realizing the "SPRINT 2030" internationalization strategy.
"chase the wind and catch the moon, don't stop, flat and Wuhu is the spring mountain." FAW Liberation with excellent performance to achieve a comprehensive increase in sales, ushered in the first quarter of the 2025 "open door". Whether it is through product iteration or service renewal; Whether it is insight into the market or precision marketing, liberation has won the trust of users in an all-round way. This is the result of FAW Jiefang's intensive cultivation of the local market, and it is also the perseverance of the new energy journey and the liberation of the "blue road". It is also the resounding echo of the liberation internationalization strategy. I believe that in the future, in the face of fierce competition environment, liberation people will maintain high morale, constantly surpass, and deal with every market test.
