Yu see "pickup: the domestic market is" purgatory "but still to go, overseas bigger more need to be steady
won 500 orders in the South American market. For Sinotruk, a "recruit" in the pickup truck market, this is the first large order it has won in overseas markets since its listing. On the evening of March 20, the first delivery ceremony of 500 pickup trucks exported to South America was held in Zhangqiu, Jinan, and the first batch of 100 pickup trucks officially sailed to Ecuador, the equatorial country on the other side of the ocean.
Sinotruk interprets the significance of the big order in this way: the order is a milestone in the internationalization strategy of Sinotruk Light Vehicle, marking the official entry of Bosheng pickup into the overseas market.
Sinotruk? What kind of story is behind the order of 500 Taigu? Pickup Intelligence Agency PIA talked with the management team of Sinotruk Light Vehicle.
Overseas Market Heavy Duty Truck Pickup Set and Move Later
in the field of pickup trucks, many people may not understand the strength of Sinotruk, but in overseas markets, sinotruk exist like thunder. In the field of heavy trucks, Sinotruk has become the industry's export number one for 20 consecutive years. Of heavy trucks, 5 of them are Sinotruk ", this sentence vividly demonstrates Sinotruk's strong position in overseas markets.
, when going out to sea did not become a battleground for all car companies as it is now, Sinotruk had already laid out overseas markets and maintained its top position in the industry for many years. Therefore, when Sinotruk Light Vehicle planned its pickup truck business, it had already incorporated exports into its strategic planning and carried out product planning at the same time. In the early stage, it fully considered the huge demand for pickup trucks in the global market. It can be said that Bosheng pickup truck has been positioned as both domestic and foreign since its birth. This can be seen from its product positioning: large pickup trucks in all fields of internationalization.
it's just that Sinotruk's style has always been to fight steadily, not to fight unprepared battles, not to do short-lived things, and must do a good job in the product before it can be introduced to the market. Like this batch of orders, what I saw was that Sinotruk won 500 units in one breath. What I couldn't see was that Sinotruk went deep into the local market long ago and put in small quantities of vehicles to carry out devil-like adaptability verification in the local area, not to mention starting the development of overseas version products as early as 2023.
Ecuador belongs to the South American market. The local people like pickup trucks very much and have a great demand. The pickup truck market share in some countries accounts for more than 20% of the total car sales all the year round, which is a new highland for Chinese pickup truck exports. After selecting the first batch of key export areas, Bosheng pickup truck engineer team made a comprehensive investigation on the operating environment of South American models, fully understood the local climate, terrain, road conditions, oil products, driving habits, etc., and made dozens of targeted technical improvements: the ramp auxiliary system developed for multi-mountain road conditions ensured the reliability of the power system and increased driving safety; the innovative altitude recognition system effectively solves the problem of power attenuation in plateau areas; the two-stage fuel filtration system significantly enhances the adaptability of oil products; through the anti-corrosion upgrade of key components such as exhaust pipes and transmission shafts, the vehicle can calmly cope with high corrosion Environment; the development of the Spanish interactive system further enhances the user experience.
In order to take into account the aesthetic and use needs of local consumers, this batch of export models have added passenger front grille and wheel eyebrows, matched with 18-inch tires, to create a more domineering appearance. In view of the local climate characteristics of foggy and low visibility all the year round, it is specially equipped with front fog lamps and rear windshield defogging and defrosting functions to improve driving safety.
Compress customers Domestic and foreign go hand in hand
In order to dispel the concerns of dealers and users about products, adaptability verification is essential, and dealers personally go to battle, hire local professional test personnel to conduct tests, and complete the limit verification of nearly 20000 kilometers in a complex environment at an altitude of 4600 meters.
. Ecuador is located in a high altitude area with an altitude of more than 3500 meters. Moreover, the working conditions are complicated and the driving habits of the local people are different. "No matter whether the first gear or the second gear is directly stepped on the accelerator to the end," Bosheng pickup truck spans the whole territory of Ecuador, covering various road conditions such as mountains, plateaus and rainforests, and has completed the limit verification of nearly 20000 kilometers in a complex environment of 4600 meters above, in the end, with its excellent power, handling, NVH and solid chassis, it won the recognition of professional test personnel and dealers, thus pushing Sinotruk Light Vehicle to quickly reach an order cooperation of 500 units Vehicentro Ecuador dealers.
pickup truck intelligence agency, also learned a detail: after hiring professionals to test the car, the dealer's boss also personally took part in the test drive. after all, for such a large amount of business, he had to drive his own car. the boss drove on the mountain road at an altitude of 3500 meters for a long time, and also found local mainstream competitors for comparative tests. as a result, he was completely impressed by the performance of winning pickup truck.
this is the result of the long-term cultivation of Sinotruk Light Vehicles, and it is the embodiment of its success. In order to make a good start and fire the first shot of overseas export, Sinotruk Light Vehicles has paid a lot and achieved success. In the first step, light vehicles have also developed customized products for the extremely cold regions of Russia and the extremely hot regions of the Middle East, and conducted rigorous durability and performance tests. According to reports, light vehicles have divided the global market into five regions, from which some representative countries have been selected for breakthroughs. It can be predicted that more good news will come from overseas in the future.
emphasis on overseas markets does not mean abandoning the domestic market. From January to February this year, 38000 pickup trucks were exported, an increase of 38% year-on-year. While exports have become the biggest bright spot of Chinese pickup trucks, Sinotruk Light Vehicles will continue to do a good job in the domestic market. "The domestic market must be a basic market. We joked that the domestic market is like purgatory, and there is a lot of pressure to sell pickup trucks in China." Due to China's various restrictions on pickup trucks and the high intensity of corporate competition, the market situation faced by "recruits" can be imagined, but it is this kind of training that can continuously polish products, continuously improve the level of the supply chain, and we must try our best to reduce costs. Therefore, "the road to the domestic market must be taken, and light vehicles can also afford it".
